Tuesday, December 17, 2013

The screen test

There have been write ups in the print media on the debut  win of the AAP, as an object lesson  in marketing for the  B school curriculum.The euphoria notwithstanding , the crux finally lies in the ability to  spot business opportunities.The AAP, thrust into political adulthood overnight,must see an opening in learning the hands-on  administration of a small and uncomplicated City state.The second area is clarity of purpose. The AAP is  juggling with one too many priorities; should it be to serve Delhi now and hone its administrative and realpolitik skills on the go or should it  push its luck for larger seats in a re election. Then there is the ambition to  pursue  a pan-Indian footprint for which it needs time,money and men .By  overlooking an opportunity to govern Delhi now it may reignite its activism but perhaps at the cost of  ceding  valuable political  space.The third is,a deep understanding of your business. In  cinema, a star is born when a super hit is delivered. . In politics, a win is needed to take the screen test itself .The casting is still far off.

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