Dec 2014
With economic dispersal came vastly increased centres of earning and population shifts .Services of every kind had to follow the clientele, not only to be relevant but to cut down on cost and time of delivery.The burst in passport service centres became essential as affordability of travel shot up.Now we have a series of economic strata between the rich and the erstwhile common man and the ranges of spendability that comes with it.So too have a range of goods that is tailored to meet the ' Need -Cost Index " of respective niche consumers.Kirana stores are to E-Kommerce as Post Offices are to E-Banking.The products and services offered are different and yet are required to complement each other.The Malls have not displaced the kiranas, only resizing them.Each have a dedicated customer base of their own. So would E-Tailing ,that has accorded greater value to time,a stressed commodity in modern living.If the kirana provides a friendly nod at the shop counter, the Malls provide an overall ambience for spending both time and money and a E-Tail courier dispassionately hands over the parcel to a ardent TV aficionado or one busy earning his keep from home with a computer.If a customer chooses the way he shops,the seller is equally quick to improvise his marketing.It is not the other way about.The axiom is that a customer and his goods can never be separated and any clever merchant would keep ensuring that,always.
With economic dispersal came vastly increased centres of earning and population shifts .Services of every kind had to follow the clientele, not only to be relevant but to cut down on cost and time of delivery.The burst in passport service centres became essential as affordability of travel shot up.Now we have a series of economic strata between the rich and the erstwhile common man and the ranges of spendability that comes with it.So too have a range of goods that is tailored to meet the ' Need -Cost Index " of respective niche consumers.Kirana stores are to E-Kommerce as Post Offices are to E-Banking.The products and services offered are different and yet are required to complement each other.The Malls have not displaced the kiranas, only resizing them.Each have a dedicated customer base of their own. So would E-Tailing ,that has accorded greater value to time,a stressed commodity in modern living.If the kirana provides a friendly nod at the shop counter, the Malls provide an overall ambience for spending both time and money and a E-Tail courier dispassionately hands over the parcel to a ardent TV aficionado or one busy earning his keep from home with a computer.If a customer chooses the way he shops,the seller is equally quick to improvise his marketing.It is not the other way about.The axiom is that a customer and his goods can never be separated and any clever merchant would keep ensuring that,always.
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