Flipping quality ?

Flipkart, with an eye popping $ 1 blln venture funding enters the club of E-Retail  with a bang and adds to the competition. These Companies seem to be selling everything under the sun.With such variety and vast outsourcing is there a system of quality assay in place ?. Just because goods are priced  cheaper, is the customer  resigned to getting  pot-luck quality .These companies offer to take back goods from an unsatisfied customer ,but  mere return is the worst  professional approach to customer servicing. There could be a rider on licenses for E-Retail, requiring Quality certification and Audit akin to say an ISO-9000 on products they sell,to guard customer interests.Companies that  fashion their trade to customer concerns  will  stay in reckoning, others might fold up over time .Investors and venture promoters  would hopefully keep this in mind.

Pub Business Standard Aug 4

http://www.business-standard.com/article/opinion/letters-quality-check-in-e-tailing-114080300720_1.html