Customer is Emperor

The primacy of the customer for a business was never in doubt.It has since captured pre-eminence in competitive business Social networking has now assumed mega proportions and Facebook was the pioneer to latch on to the idea fairly early. Does one start with the goal of making profit, and then find products that enable that goal or start with the aim of delivering amazing products, and then let profit flow from the products.The former aims to maximise shareholder value while  the  latter firmly believes that customers  are key to its future.  What was earlier seen as a reward for serving customers, had by  now evolved into a vision . Facebook  thriving extraordinarily , then strayed and mislaid its aim and thus its vision.It for some reason got into two minds and decided to put profit ahead of all else. It attempted  to pull off one of the largest IPOs with a misguided evaluation out of sheer hubris of spawning countless shareholder millionaires
and leveraging its brand value. The IPO  plunged , only to somewhat  recover later but the damage was done.They unpardonably overlooked that running a social network is today increasingly about responsible stewardship of users' personal information. Facebook   the young and fast moving company  was  cavalier and  lacking
adequate respect for user data privacy. One reason why  attention could be  shifting to the Google Plus ,seen as more trustworthy in safeguarding user privacy.Today's customer is discerning and demanding as well and the likes of Facebook unfortunately still opt to learn lessons,the hard way.